I’ve developed concepts using generative AI for both album and fantasy artwork. I've mastered the process of AI music creation and developed my own Retro Synthwave music persona, “Chalupacabra” (music available on Spotify, Apple Music, and YouTube).
The new “Apple Music Classical” app was launched in 2023 and our team supported the creative digital rollout.
I designed and supervised the digital static and motion units for performance, social, and outdoor. The campaign was launched and localized within multiple markets globally.
My roles consisted of ensuring the client’s guideline standards were maintained, designing layouts for the motion team, and review/approval of all layouts prior to client approval.
Spatial Audio with Dolby Atmos was promoted in 2022 using artists multiplied to visually represent the surrounding audio vibe. Our team was responsible for launching this creative in both digital static and motion units across multiple media platforms.
I designed and supervised the digital static and motion units for performance, social, and outdoor. The campaign was launched and localized within multiple markets globally.
My roles consisted of ensuring the client’s guideline standards were maintained, designing layouts for the static and motion team, and review/approval of all layouts prior to client approval.
This "Hosted by" campaign launched in 2021 to promote a large variety of live and on-demand radio stations hosted by the most respected names in music.
I designed and supervised the digital static and motion units for performance, social, and outdoor. The campaign was launched and localized within multiple markets globally.
My roles consisted of ensuring the client’s guideline standards were maintained, designing layouts for the static and motion team, and review/approval of all layouts prior to client approval.
In 2020, I led a team of production designers to build over 2000 digital ad units that launched in 14 markets around the world. Each market required its own localized variants including mobile carrier brands, multiple headline and call-to-action options.
My roles consisted of ensuring the client’s guideline standards were maintained and review/approval of all layouts.
Leveraging cover art and press photos, I designed a large variety of Apple Music Notes to promote each artist’s album launch.
This creative launched in digital, print, outdoor, motion, and social media.
My roles consisted of concept, design, production, and art direction for motion.
I designed a robust marketing system for co-branding partnerships. This involved creating key assets and templates that any partner could utilize within their marketing efforts to promote Apple Music as a selling benefit for their product. We provided templates for print, digital, motion, and guidelines for the correct usage of the Apple Music logo and CTA icon.
My roles consisted of concept, design, production, and art direction for motion.
Apple was looking to promote the launch of 4K HDR quality films on their platform. I developed a concept that promoted each film with messaging that conveyed the technological leap in quality. This concept continued to promote 4K films as they entered the library.
These video pre-rolls and natives ran on Crackle, ESPN, Hollywood Reporter, Rotten Tomatoes, Hulu, and Vanity Fair.
My roles consisted of concept, copy, design, production, and art direction for motion.
I was responsible for the concept and production of this print ad for Bruce Springsteen’s album/book launch, as well as the long-awaited “Wildflower” album release from The Avalanches.
I also handled a large assortment of homepage takeovers and digital banner launches for Apple Music performance marketing, artists, and festivals.
My roles consisted of concept/production for print, and design/production for digital.
Looking to promote the Apple Music platform, during the JUNO awards, I created a campaign which highlighted nominated artists and their place of origin within Canada.
The call-to-action led to custom “Made in Canada” playlists within Apple Music. The print media also displayed a QR Snapcode leading to custom content.
My roles consisted of concept, design, production, and art direction for motion.
Utilizing key art from various film and tv properties, I developed home page takeovers and digital banners for upcoming, exclusive and wide release content on iTunes.
My roles consisted of design and production.
As a digital extension of the “Shot on iPhone” campaign, I was responsible for designing full-page digital ads that were placed within iPad e-publications.
The photography was tailored for each publication, and encouraged the viewer to learn more about each hand-picked photographer and what tools were used to create the image on the iPhone.
My roles consisted of design and production.
As the lead designer, I was tasked with developing a brand angle for Meritage Homes focusing on their energy-efficient home building. I helped to develop a 360 degree campaign that included an on-site Learning Center in every new community.
These Learning Centers were built into a showcase model home’s garage, within each new community, that helped educate the buyer on all of the energy-efficient features offered in that region.
My roles consisted of concept, design, and production of all aspects of the launch and the on-going revisioning process. This included creating a brand guideline and template system for all corporate marketing.
As part of a creative team, at Cramer-Krasselt, we developed a multi-media campaign that promoted the Blue Man Group’s sense of mischief.
My roles consisted of photo retouching, composition, design, and final delivery of all media.
